Tuesday, November 17, 2009

Next-gen Advertising using Context Mining

Reality or Context Mining

Migitti is a project that takes advantage of PARC's work on mobile computing and the new information afforded by mobile handsets.

The logical question is what else can you do with a deep personalized recommendation system like that. Maybe it is just a sign of the time taht we live in, advertising seems to be an obvious avenue to explore.

Activity-Based Advertising: Techniques and Challenges

Lots of people are making noise in this space, but from what I can tell, PARC's team are the only people who are exploring the entire eco-system for a total solution.


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