User-Technology Convergence with Opportunity Discovery

Translating assets and capabilities into new markets and revenues

Companies often come to PARC to develop disruptive solutions for an existing or a new market. From the company's perspective, there is a set of assets and capabilities but internal processes is not always set up to look beyond one year.

PARC's Opportunity Discovery framework has been a favor tool for companies to systematically explore markets and options.

Migitti

Here is a recent project we have developed for DNP of Japan. This should give you a flavor of what kind of work is involved with O/D

Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure Guide

View more presentations from begole.

===
P@P

Projectors today and tomorrow

Ethnography and Social Science at PARC

I suspect nobody would be surprised to know that technical merit is not the sole success factor of a technology. Everything roughly equal, the more user-centric solution usually wins.

What may be a surprise for some though is that PARC has a long history investing in ethnography and social science as part of its technology platform. And, the ability to view the world with human factors an integral part of the overall context has been viewed as an important competencies for our clients.

What is wrong with my projector?

Below is a video that talks about projects which highlights the complex issues when human and technology mix.

I will confess that it really forced me to think about how I interact with it and its potential problems. You would too!



===
P@P