Companies often come to PARC to develop disruptive solutions for an existing or a new market. From the company's perspective, there is a set of assets and capabilities but internal processes is not always set up to look beyond one year.
PARC's Opportunity Discovery framework has been a favor tool for companies to systematically explore markets and options.
Here is a recent project we have developed for DNP of Japan. This should give you a flavor of what kind of work is involved with O/D
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure Guide