Friday, September 11, 2009

User-Technology Convergence with Opportunity Discovery

Translating assets and capabilities into new markets and revenues

Companies often come to PARC to develop disruptive solutions for an existing or a new market. From the company's perspective, there is a set of assets and capabilities but internal processes is not always set up to look beyond one year.

PARC's Opportunity Discovery framework has been a favor tool for companies to systematically explore markets and options.


Here is a recent project we have developed for DNP of Japan. This should give you a flavor of what kind of work is involved with O/D


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