Monday, July 20, 2009

Opportunity Discovery

Fail fast fail cheap

This is probably the slogan that best captures the operandi modus of Silicon Valley and, to some extent, to innovation in general. The trouble is that "fail" is a dirty word in most places outside of Silicon Valley but the innovation imperative is not any less.

Over the years, companies have looked to PARC as a partner in creating innovation solutions. And, we have developed a methodology on how to "fail fast fail cheap" without the "fail".

Now, we are talking!

PARC's Opportunity Discovery service

The insight is that while small validations upfront to test assumptions and ability to consider all adjacent applications may add some additional initial overhead, they will yield a more robust and successful result and generally result in lower overall project resource and time requirements.

With PARC's Opportunity Discovery service, or O/D, we have created a systematic framework and a set of tools to unearth market and user insights which provide the basis to design a product/service.

On a per product/project basis, O/D allows the client team to capture and share information for better decision making. At the corporate level, O/D allows the management to feel comfortable that all reasonable options have been actively considered and explored before making a large investment.

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