A few months back while talking about setting networking technical standards, one of the networking statesmen told me Dave Clark's dueling dinosaurs story as a metaphor on timing as a critical factor. In this version, the best time to set the standard is when the core technical requirements have been worked out but the commercial interests have not yet been deeply entrenched.
In other words, if the core requirements have not yet been worked out, the standard is liable to be in poor quality which impedes its proliferation. On the other hand, when there is significantly commercial entrenchment before a given standard is set, there is every business incentive to bias the standard which will fracture the industry.
Clash of the cloud dinosaurs
Just read the economist article about how two interests groups are fighting over Cloud Computing standards. In short, one group who already have a meaningful footprint in the Cloud space are happy with what they do. The opposing group are proposing standards on interoperability that allows users to easily switch between services.
It is a comfort to know that even in the ever changing world of technology, some things don't.