Reality or Context Mining
Migitti is a project that takes advantage of PARC's work on mobile computing and the new information afforded by mobile handsets.
The logical question is what else can you do with a deep personalized recommendation system like that. Maybe it is just a sign of the time taht we live in, advertising seems to be an obvious avenue to explore.
Activity-Based Advertising: Techniques and Challenges
Lots of people are making noise in this space, but from what I can tell, PARC's team are the only people who are exploring the entire eco-system for a total solution.
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P@P
Showing posts with label Mobile computing. Show all posts
Showing posts with label Mobile computing. Show all posts
Tuesday, November 17, 2009
Wednesday, November 4, 2009
Smart Phones of Near Future and PARC's Migitti Project
New York Times on Smart Phones
Here is an article from NY Times on what the future of smart phone may look like and how key players are pushing the envelop.
PARC's Migitti project was one of the featured solutions in the article. Beyond the technology, we also deployed extensive social science analysis to ensure its usability.
Migitti Project
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P@P
Here is an article from NY Times on what the future of smart phone may look like and how key players are pushing the envelop.
PARC's Migitti project was one of the featured solutions in the article. Beyond the technology, we also deployed extensive social science analysis to ensure its usability.
Migitti Project
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure Guide
View more presentations from begole.
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P@P
Tuesday, October 27, 2009
Digital Content Consumption - What is Next?
Digital content consumption, today
It would be an understatement to say that digital content consumption is creating a headache for the traditional providers. The latest public display was billed as Media Brawl at Web 2.0.
Digital content consumption, tomorrow
What is right around the corner is a new generation of techniques and solutions. Here are some of the areas that PARC is working on.
* Non-traditional directed consumption through user generated content such as tags
* Predictive models through sentiment analysis and machine learning
* Distributed content and security management
* Recommendation systems built on reality mining in mobile devices
Digital content consumption, the day after tomorrow
One of the areas that there does not seem to get a lot of attention is how are users actually consuming content. Most the discussions have an implicit assumption of a bygone day when a person would actually devote a chunk of time to an activity, i.e. read a news article, in front of a decent size screen. With smart phone projected to overtake laptop as the most ubiquitous mobile device, the inevitable question in a couple of years is when I am on the go with a smart phone, when and how do I want to consume content?
One of the more interesting insight that PARC has worked on already is the notion of "microwaiting." The simple scenario, albeit a bit scary, is to think of stopping your car at a red light in your morning commute. You know the wait is about 60 seconds. And, guess what, we have found that this is an example where people are very receptive to consume content. Thus the term "microwaiting".
One of the things that people don't often know about is how social science plays a key role at PARC. This is an example where this unique combination of technical and social insight leads to really interesting design and business implications.
p.s. Let me know if you want to learn more about "microwaiting". We have published a CHI paper on this topic.
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P@P
It would be an understatement to say that digital content consumption is creating a headache for the traditional providers. The latest public display was billed as Media Brawl at Web 2.0.
Digital content consumption, tomorrow
What is right around the corner is a new generation of techniques and solutions. Here are some of the areas that PARC is working on.
* Non-traditional directed consumption through user generated content such as tags
* Predictive models through sentiment analysis and machine learning
* Distributed content and security management
* Recommendation systems built on reality mining in mobile devices
Digital content consumption, the day after tomorrow
One of the areas that there does not seem to get a lot of attention is how are users actually consuming content. Most the discussions have an implicit assumption of a bygone day when a person would actually devote a chunk of time to an activity, i.e. read a news article, in front of a decent size screen. With smart phone projected to overtake laptop as the most ubiquitous mobile device, the inevitable question in a couple of years is when I am on the go with a smart phone, when and how do I want to consume content?
One of the more interesting insight that PARC has worked on already is the notion of "microwaiting." The simple scenario, albeit a bit scary, is to think of stopping your car at a red light in your morning commute. You know the wait is about 60 seconds. And, guess what, we have found that this is an example where people are very receptive to consume content. Thus the term "microwaiting".
One of the things that people don't often know about is how social science plays a key role at PARC. This is an example where this unique combination of technical and social insight leads to really interesting design and business implications.
p.s. Let me know if you want to learn more about "microwaiting". We have published a CHI paper on this topic.
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P@P
Tuesday, September 29, 2009
Digital Distribution as a Competitive Advantage for Media Companies
The trouble with the digital world
The issues confronting many media companies in the world of internet, in general, and news aggregation, in particularly, is well known by now. The traditional business model of setting up the infrastructure to serve a particular geographic region is no longer seem as a compelling advantage.
Physical distribution of digital content as an advantage
Just thinking out loud. At the most basic level, while internet is considered "virtual", there is still a physical/geographic limitation on the actual routing of bits and byte. For example, by providing coverage outside of homes and offices in a region, this would deter others from setting up parallel infrastructure. Furthermore, by linking into regional advertising base, a media company can provide very fine-grained data for advertisers which would be worth a lot more than just general IP based information.
In other words, could this be a form of digital distribution that is highly defensible?
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P@P
The issues confronting many media companies in the world of internet, in general, and news aggregation, in particularly, is well known by now. The traditional business model of setting up the infrastructure to serve a particular geographic region is no longer seem as a compelling advantage.
Physical distribution of digital content as an advantage
Just thinking out loud. At the most basic level, while internet is considered "virtual", there is still a physical/geographic limitation on the actual routing of bits and byte. For example, by providing coverage outside of homes and offices in a region, this would deter others from setting up parallel infrastructure. Furthermore, by linking into regional advertising base, a media company can provide very fine-grained data for advertisers which would be worth a lot more than just general IP based information.
In other words, could this be a form of digital distribution that is highly defensible?
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P@P
Tuesday, September 1, 2009
Social Media Today and Tomorrow
Social Media
It is no longer controversial to suggest social media is here to stay. From blogs, twitts, to Facebook and LinkedIn, PARC is actively participating in understanding and shaping what is to come.
I believe there are at least three interesting ways to look at Social Media and how they are impacting what we do today.
Disrupting Traditional Services
Dis-intermediation is an old concept from the dot com time. And, we are seeing it play out today in industries like newspaper. The woes facing the traditional newspaper is well known. The bundling of breaking news, fact checking, investigation, and editorials to attract a broad audience for advertisers is no longer compelling given the proliferation of citizen journalists and opinion makers through blog, twitts, and videos who in term break up audience into more targeted segments.
There is a lot of work on finding a new business model for the traditional newspaper. I think the litmus test for a new model is to think of how would the next (goodness forbid) "Watergate" would be exposed and discussed.
New Data and Interaction
It is also fascinating to consider how social media is creating a new layer of social fabric into our daily life. For example, some of my friends can only be found via Facebook these days. Conversely, with so much data and unverified facts flowing, how do I know who/what to believe? At a high level, what are the additional insight on social interactions that was not knowable until now where every user is generating discreet data as a primary source?
This is an area of much work at PARC.
Tomorrow's Social Media Today
Finally, with a combination of changing social norm and new technology, it is also changing the lens we will use to see the world. For example, how will the increasing power of smartphone play into this picture? There is a term "reality mining" that may make into the mainstream one day which describes what is possible given the explosion of personal social media and location data through the use of social media tools on smartphones. We have built quite a bit of technology on this front at PARC.
As for the question of the ultimate big brother or the ultimate personal assistant? Only time will tell.
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P@P
It is no longer controversial to suggest social media is here to stay. From blogs, twitts, to Facebook and LinkedIn, PARC is actively participating in understanding and shaping what is to come.
I believe there are at least three interesting ways to look at Social Media and how they are impacting what we do today.
Disrupting Traditional Services
Dis-intermediation is an old concept from the dot com time. And, we are seeing it play out today in industries like newspaper. The woes facing the traditional newspaper is well known. The bundling of breaking news, fact checking, investigation, and editorials to attract a broad audience for advertisers is no longer compelling given the proliferation of citizen journalists and opinion makers through blog, twitts, and videos who in term break up audience into more targeted segments.
There is a lot of work on finding a new business model for the traditional newspaper. I think the litmus test for a new model is to think of how would the next (goodness forbid) "Watergate" would be exposed and discussed.
New Data and Interaction
It is also fascinating to consider how social media is creating a new layer of social fabric into our daily life. For example, some of my friends can only be found via Facebook these days. Conversely, with so much data and unverified facts flowing, how do I know who/what to believe? At a high level, what are the additional insight on social interactions that was not knowable until now where every user is generating discreet data as a primary source?
This is an area of much work at PARC.
Tomorrow's Social Media Today
Finally, with a combination of changing social norm and new technology, it is also changing the lens we will use to see the world. For example, how will the increasing power of smartphone play into this picture? There is a term "reality mining" that may make into the mainstream one day which describes what is possible given the explosion of personal social media and location data through the use of social media tools on smartphones. We have built quite a bit of technology on this front at PARC.
As for the question of the ultimate big brother or the ultimate personal assistant? Only time will tell.
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P@P
Friday, August 21, 2009
Mobile Computing and Cloud Today
The Short half-life of Predictions
The hazard of the technology world is that the future is always just around the world. So, it is interesting to note that I have done an analysis of Cloud Computing earlier this year and one of the conclusions is that mobile computing will be a key influence on how people access the Cloud. Mobile, the next Cloud frontier?
Microsoft and Nokia's Mobile Cloud offering
It is, therefore, not a surprise to hear about how Microsoft and Nokia is joining force to offer standard productivity tools like Office for Nokia smart phones. Microsoft and Nokia to bring cloud computing to mobile phone users
What would be interesting to see if users finds the offering compelling. Mobile computing has its own set of form factor and operating norms and fitting the mental framework of productivity tools in that context would be a fascinating story.
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P@P
The hazard of the technology world is that the future is always just around the world. So, it is interesting to note that I have done an analysis of Cloud Computing earlier this year and one of the conclusions is that mobile computing will be a key influence on how people access the Cloud. Mobile, the next Cloud frontier?
Microsoft and Nokia's Mobile Cloud offering
It is, therefore, not a surprise to hear about how Microsoft and Nokia is joining force to offer standard productivity tools like Office for Nokia smart phones. Microsoft and Nokia to bring cloud computing to mobile phone users
What would be interesting to see if users finds the offering compelling. Mobile computing has its own set of form factor and operating norms and fitting the mental framework of productivity tools in that context would be a fascinating story.
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P@P
Thursday, June 25, 2009
Mobile, the next Cloud frontier?
Buzz Words
I have been following Cloud Computing. Buzz word or not, it is a good way to talk about a shift in how we think of computing services. And, like many computing services, it would eventually impact the life of everyday consumer.
Cloud Computing prediction
I did an internal analysis and presentation recently. It got me thinking about the implication of that shift and how it would manifest itself. At a high level, Cloud and mobile computing seem inevitable - I think the bigger question is which mobile platform (smartphone, netbook, etc.) will be the winner.
I suppose we will only know for sure in a few more years.
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P@P
I have been following Cloud Computing. Buzz word or not, it is a good way to talk about a shift in how we think of computing services. And, like many computing services, it would eventually impact the life of everyday consumer.
Cloud Computing prediction
I did an internal analysis and presentation recently. It got me thinking about the implication of that shift and how it would manifest itself. At a high level, Cloud and mobile computing seem inevitable - I think the bigger question is which mobile platform (smartphone, netbook, etc.) will be the winner.
I suppose we will only know for sure in a few more years.
===
P@P
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